OUR MISSION
Riot Sports started as a homeschool project — a way to teach our kids about business, hard work, and chasing big dreams through the sport we love: Jiu Jitsu.
It quickly grew into something bigger.
Today, our mission is to fuel the next generation of Jiu Jitsu athletes — with premium supplements, real storytelling, and a brand that reflects the heart of the sport: resilience, chaos, and character.
We’re here to change the culture of Jiu Jitsu, elevate the athletes who live it, and build a brand that stands for something greater.
Riot Sports was built on the mats. Now, we’re building it into a movement.
THE OPPORTUNITY
Jiu Jitsu isn’t just a sport anymore — it’s becoming a global movement. More people are stepping onto the mats than ever before. Gyms are booming. Kids are starting younger. Adults are chasing growth. Professional events are filling arenas. Brands like UFC Fight Pass, FloGrappling, IBJJF, and ADCC are pushing Jiu Jitsu into the mainstream spotlight.
But while the sport grows, the culture around it is still catching up. Most supplement brands treat Jiu Jitsu like an afterthought. They don’t understand the athlete. They don’t speak the language. They don’t live the lifestyle.
Riot Sports does.
We’re building the first supplement and lifestyle brand made for Jiu Jitsu athletes — by a family who lives it every day. Supplements that fuel the chaos. A brand that raises the standard. A movement athletes are proud to wear, represent, and rally behind.
This isn’t just about selling products. It’s about leading a shift — from overlooked to elite.
And the window to lead it is open right now.
THE GROWTH PLAN
We aren’t guessing. We know exactly how we’re scaling Riot Sports into a category-defining brand.
First, we’ll expand our product lines — continuing to build premium supplements, launching apparel collections designed specifically for Jiu Jitsu athletes, and developing limited drops tied to major competitions and cultural moments.
Second, we’ll scale customer acquisition through targeted digital ads, athlete-driven marketing, and strategic trade show activations at key tournaments and expos. Our growth engine isn’t theory — it’s battle-tested strategies built for this community.
Third, we’ll grow the brand community by building direct relationships with athletes, coaches, and gyms. Through loyalty programs, athlete ambassador initiatives, and content-led storytelling, we’ll turn early customers into lifelong supporters.
Use of Funds:
- 40% Inventory Expansion
- 30% Advertising and Paid Media
- 20% Athlete Partnerships and Event Presence
- 10% Operational Scaling
We aren’t just building a company. We’re building the brand that Jiu Jitsu will be proud of — for decades to come.
