Most supplement brands start with investors, marketing agencies, and a shelf full of copycat products.
Riot Sports started with a chaotic schedule, a whiteboard, and a family determined to make a difference.
What began as a homeschool project quickly turned into one of the most authentic and purpose-driven brands in the world of Jiu Jitsu. Built by two kids—with the guidance of their parents, Brad and Lisa Robinson—Riot Sports wasn’t handed to them. It was built by them, one decision, one order, and one hard lesson at a time.
A Different Kind of Education
Brad runs one of the fastest growing coffee brands in the country. Lisa competes in Jiu Jitsu, fitness competitions, and runs the Robinson household. Their two kids train like professional athletes and compete year-round. The Robinson family’s life is full—but it’s full by design.
That’s why they chose to homeschool. Not just for flexibility, but to raise leaders—not followers.
“We didn’t want school to be the only thing shaping them. We wanted to teach them leadership, business, discipline—and how to take ownership of their future,” Lisa said.
As part of their curriculum, the family launched Riot Sports. The kids were 6 and 9 years old at the time—and this wasn’t a classroom simulation. It was real a business from the beginning.
“We’re not building this brand for them. They’re building it,” Brad said. “We guide. We coach. But they’ve done the work.”
Why Supplements? Why Jiu Jitsu?
The original plan was apparel. But early on, the family pivoted to something every Jiu Jitsu athlete needs, regardless of what brand they wear: supplements.
All four Robinsons train. All four compete. Their life is built around the demands of combat sports—cutting weight, recovering fast, and performing under pressure. But the supplement space had largely ignored Jiu Jitsu athletes. Riot was created to fill that gap.
One of the earliest wins? Pro Hydrate—an electrolyte formula designed specifically for grapplers.
No sugar. No crash. No filler. Just clean hydration that keeps up with long training days and brutal comp weekends.
“We made it because we needed it,” Lisa said. “Our kids use it after weigh-ins, during tournaments, and even after tough training sessions at home. We built what we couldn’t find.”
Built Inside the Chaos
The name Riot came from the kids. It wasn’t about disorder—it was about intensity, energy, and living with purpose inside the mess of real life.
Their home isn’t chaotic in the way people think. It’s full. Between running businesses, homeschooling, and traveling the country to compete, the Robinsons live a high-performance lifestyle. But they chose it. And they thrive in it.
“We live in controlled chaos,” Brad said. “And we’ve raised our kids to lead themselves through it.”
From designing product labels to choosing athletes to sponsor, the kids have led the charge. Lisa sets the standard for product integrity. Brad keeps the brand strategy sharp. But the decisions? The hustle? That’s all them.
An Underdog Story in Motion
Riot didn’t launch with celebrity endorsements. There were no influencers, no ads, no big-name gym deals.
It started with two kids, a kitchen table, and a few cases of product they believed in.
Every sale has been earned. Every customer has come through word-of-mouth, grassroots events, and showing up when others didn’t. Riot is still a small brand. They’re still fighting for every ounce of traction. But the mission hasn’t changed.
“No big name athlete deals. No big ad budgets. Just grit,” Brad said. “And these kids are determined to make this brand succeed.”
The Moment Everything Changed
Their first major turning point came at IBJJF Pan No-Gi. Riot set up a small booth. The response was instant. People didn’t just buy—they connected. They listened. They believed in the mission.
Later at an event in Waco, someone approached a Riot sponsored athlete and said, “Who owns Riot? I see that brand everywhere. It's blowing up like crazy.”
“That was the moment our kids saw their hard work start to pay off,” Lisa said. “The hours, the doubts, the reps—it was all worth it in that moment.”
A Voice from the Mat
Ask the kids what Riot Sports means to them, and the answer isn’t about sales or products.
“We made the logo with our dad. I said we should call it Riot... because our life is crazy,” Conor said. “But we made it. This is ours.”
More Than Business—This Is Legacy
Riot Sports isn’t a side hustle. It’s a mission. A movement. And for the Robinsons, it’s a legacy in the making.
It’s a commitment to clean, athlete-first supplements. A push to raise the bar for the Jiu Jitsu community. And most of all, it’s a way to raise their kids with the tools that truly matter: discipline, consistency, vision, and faith.
“We want our kids to look back and say they built something that changed the sport forever,” Brad said.
Faith at the Center
Every win. Every loss. Every lesson along the way—the Robinsons keep their foundation clear.
“We put God first,” Lisa said. “We trust His plan for the brand and our family. And we stay committed to Him through every step.”
Meet the Founders
Conor (7): Armbar machine. Label organizer. Flavor tester. Logo visionary.
Malia (10): Podium regular. Apparel designer. Sales closer. Competitive beast.
Lisa: Athlete. Coach. Quality enforcer. Keeps the vision tight and the product cleaner.
Brad: Advisor. Strategist. Runs a coffee company by day and trains with the family by night.
The Takeaway
If you ask the Robinsons what they’d tell other families thinking about starting something together, their answer is simple:
Start now. Stay consistent. And don’t wait for permission.
Because when you build something inside the chaos—
When it’s shaped by faith, anchored by family, and driven by purpose—
It’s not just a business.
It’s a Legacy.
This is what it looks like to Embrace The Chaos. This is Riot Sports.
